Website Analysis

To ensure your website is performing to its maximum potential, it is very important to know whether changes you make have a positive effect.

"Google Analytics" is used to guage the impact of modifications and additions on a website, and is an immensely powerful tool for optimisation purposes.

With Google Analytics, you can monitor visitor behaviour on the website, for example:
Which pages are visited the most / least
Where exactly do visitors enter the site, via the home page or other internal pages?
How and where do visitors leave the website.
Which areas of the website are the most / least popular?
How many pages are accessed by visitors and how long do they spend on the site?
Where do visitors originate from - other sites, Google AdWords or other PPC campaigns or search engines?
The total number of visitors and how many return.
What routes are visitors using on a website?
 
Measurement of Adwords, E-mail and Banner Campaigns
Google Analytics enables you to closely monitor your campaigns.
No matter which sort of campaign,  Analytics has a number of ways to deeply analyse their effectiveness
This allows you to measure various things:
To compare campaigns with each other other and in with regards to different types of users.
Which campaigns work the best - as compared with certain key goals.
The behaviour of the visitor brought to the site by a campaign, when compared to other
visitors (for example do they spend more money, do they view more pages, or stay on the site for longer?) .
What is the cost of acquisition of new customers via a campaign?

And more…
Armed with this powerful information, focussing on the optimisation of your website is vastly improved - as is the documentation the impact.

Measuring the Effectiveness of E-Commerce
Using e-commerce measurement and tracking tools enables you to follow the development of customer sales or other outcomes on your website.
Analytics will provide answers to the following:
What generates the highest revenue?
What generates the most enquiries?
Which keywords are generating the highest revenue?
What is contribution of other websites and search engines to sales?
How have the levels of orders changed over a period of time?
How long does it take for a visitor to become a customer?

Likewise, Google Analytics enables us to visualise different processes, e.g purchasing, a subscription / booking. Thisis called  'funnel analysis' and gives you  clear view of what's going on.

Limegreen Digital are certified Google Analytics Authorized Consultants and can help with setting up, training of Google Analytics for your company / organisation.